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Mom Delivers Innovative Line of Infant Wear: Stylease®
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Author: Administrator Account
Added: 05/20/2004
Type: Summary
Viewed: 640 time(s)
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 Mom Delivers Innovative Line of Infant Wear: Stylease®
"I hadn't seen anything in the industry like it. Neither had anyone else I've spoken to," says Stylease® infant wear creator and mother of two, Jennifer Hughes. She explained her motivation for creating the clothing line. "Like other parents, I learned to appreciate the ease of a one-piece outfit for an infant. I quickly realized those cute multi-piece outfits were completely impractical." Then I thought, one-piece fashion is so limited, but I don't want to deal with separates yet, it would be great if there was a one-piece that looked like separates. Where is it written that a one-piece has to look like one?
Hughes says that with separates, shirts often become untucked and ride up. Separate pieces can also become twisted when a baby moves around, seeming uncomfortable for the child and ruining the look of the outfit. Though Stylease® infant apparel simulates the wide range of styles among children's separates, Hughes says its one-piece design doesn't copy those shortcomings.
"People don't realize our clothes are one-piece until you tell them. And it still doesn't sink in until you see and handle the clothes themselves," says Hughes.
Since Stylease® is mom-invented, all the styles are as practical as they are fashionable. A distinguishing feature of the infant wear is the accessible design that makes it so easy to dress your child. They either open to the waist down the front or the entire shoulder and sleeve open up making it easy to dress your baby from the bottom up. Liloebe™ officials say this feature is important for babies who don't like clothes pulled over their heads. And there are snaps in the crotch of all our styles for easy diaper changes.
"I’m thrilled that in the year since we launched our initial line, we have picked up over 85 stores in 30 states. And our web sales at www.stylease.com are strong too”, says Hughes. “That tells me that indeed this is a product that has been missing from the marketplace. Stores and consumers are very excited about the fresh new concept.” Hughes adds, “The boy’s line is especially popular since there are fewer choices of great-looking infant wear for boys.”
The new spring line, in stores now, features 14 styles, with two to four different colors for each style: “Sling Shot”, “Oh, Wahoo!”, “Hoops”, “Mully”, "Chips and Cheese", "Poo-Poo Platter", "Club House" and "Go-Cart" for boys 0-24 months and “Swing Set”, “Hopscotch”, “Jump Rope”, "Day at the Beach", "Picnic" and "Mackinac Island" for girls 0-24 months. The clothing line retails to the consumer for around $24.
Stylease® infant apparel is manufactured by Traverse City based Liloebe™ LLC.
Note to editors: information and high-resolution pictures can be found at www.stylease.com or call Jennifer Hughes at (888) 440-3013 |
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